Lisa Alma – J.T Video Premiere
Lisa Alma’s new, self-directed video premiere on Sub!
A talented Copenhagen-based singer Lisa Alma, who has previously been featured on Sub releases a sleek, self-directed video and this time trusts the video premiere mission on us.
”I directed videos before but it’s been more conceptual. I think it’s the first time I call myself the director of the video. I’m not trained at all. But this time it felt very natural for me because I knew I was going to edit the material after shooting”, says Lisa
The video is about feeling lonely. Straight up. No easy way out. The singer and the director wanted to tell a story about a person who was eager to get in contact with another person. She tries to call, but all she gets is the answering machine.
Then she is dragging out time. Trying to find comfort in her drinking, smoking, escaping… Nothing really satisfies her. Who are you without the other?
”The gap you have in between two lovers makes you feel so god damn lonely. You need a mirror or a reflection to see yourself. You need the other. So you seek. And sometimes you just got to let it go. Let it die. I think that’s what I got for now… Accepting loneliness. Stein puts it really well “When they are alone they want to be with others, and when they are with others they want to be alone. After all, human beings are like that,” sums up Lisa.
The video is a sort of reflection of Lisa’s feelings, emotions, and life experience just in case of all her works. She says that it’s not easy for her to explain what she does, when she does music, video and performance. It’s just a feeling.
The song title J.T can mean whatever to you. It’s like calling your child a name. With time it will suddenly make sense.
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