FairWind – Be Aware
FairWind’s music video premiere released on Sub!
Experiments and improvisation about music industry is the core clue of success and public affection. All musicians and bands do their best to stand out in the diversity of already prominent music persona thus creating pretty notable stuff. The odder is the product the better is the result.
Here, is a set example of a Yerevan based rock band Fairwind that steps into the harsh world of music industry with an experimental music video premiere. Their video has a certain catchy and comic character.
The band wanted to create something new and positive going beyond the usual frameworks and to loud to the airs that love stimulates life and even heroes and bad media characters are able to love deep in the heart of their hearts. Actually the video has no plot and it seems there are no loops between the image-like scenes that form certain movement. The guys of the band just chill the fun out to the rhythms of the song resulting in a thought that the whole video is a workout of their coming concert or their bragging on being party heartbreakers. The shooting takes place in the wilderness of fields that stresses the importance of nature and their insatiable thirst for freedom.
The lyrics of the song are composed by the band vocalist Vardges Hoveyan, and the music is the outcome of a team work of Mko Calajian,Tigo Khachatryan and Vatchik Gharibyan. The music video is directed by Tatev Avakyan with LomoKino 35mm camera set on the midnight shot mode. That’s again an appreciable experiment to shot a video clip on a photo camera.
Besides rock, FW cheers the idea of playing different kinds of music and never limits up with a concrete genre blending new styles and sounds.
The artist takes architecture to a new level – literally, with his mind-bending series of flying houses.