Die Antwoord – Fatty Boom Boom
Die Antwoord released a freaky video called “Fatty Boom Boom” for their second studio album Ten$ion.
Their shocking and original style generated a huge worldwide buzz, which lead to their signing with Interscope records in 2011.From being an unknown South-African group, they became label mates with Lady Gaga, the Black Eyed Peas and Eminem. Die Antwoord’s partnership with the prominent label however quickly dissolved as the group claimed that record execs were trying to change them and to force them into a particular mold.
Recently the duo released a new video called “Fatty Boom Boom” produced by Zef Filmz in association with Egg Films, Battalion, and VICE for their album Ten$ion. Music video and story concept are by Ninja and Yo-landi Vi$$er.
“Fatty Boom Boom” is a bright and colorful African adventure, complete with wild animals, zef savages singing and dancing in the streets, and a special guest appearance by a sneaky little prawn star. It is about South-African pride, complete with tribal rhythms and imagery and a controversial reference to the country’s racial diversity with the rappers wearing black and white body paint. Also, and mostly, the video disses the hell out of the group’s former label mate, Lady Gaga.
Again the video is weirded-out, as they always deliver a whole lot of shock-value coupled with a “don’t give a damn” attitude that is pleasing audiences around the world.
The group is credited for having popularized Zef, a South-African counter-culture movement that can only be described as “South-African-trailer-trash-ghetto-fabulous”.
Yolandi Visser of Die Antwoord said, “Zef’s associated with people who soup their cars up and rock gold and shit. Zef is, you’re poor but you’re fancy. You’re poor but you’re sexy, you’ve got style.” In short, it is about glorifying and making stylish the cheap things that are associated with the lower class.
The artist takes architecture to a new level – literally, with his mind-bending series of flying houses.