H&M’s Divided Grey: Guide to Punk Rock

20 Nov 2012

The Grey Concept: a youth rebellion, grungy, urban collection, inspired from styles spotted on the street.

After their launch of Divided Grey Collection for Men in 2011, H&M is now planning to include women’s wear too, with their new The Grey Concept: a youth rebellion, grungy, urban collection, inspired from styles spotted on the street.

Mixing rock & roll and comfort The Grey Concept collection provides some basic statement pieces, including the ultimate symbol of rebellion the ‘leather jacket’, as well as some essential everyday items, like soft grey vests featuring simple graphics, that brings on some overall relaxed and casual aesthetics.

Catering to an edgy consumer base, Divided Grey brings up a real underground London punk rock scene of the late 1970s, with some sort of a modern edgy look, to fashionistas all over the globe. Both male and female looks of this concept have a strong emphasis on layering, combining different texture types, in predominantly dark colour palette of shades of green, grey and of course black.

The full collection is available in stores from November 1st – just in time for a stylish winter.

H&M “The Grey Concept” from Beau Grealy on Vimeo.

 

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