Jack&Jones Premium SS 2012

11 Oct 2012

Danish brand’s premium collection creates self confident bold male character. Looks gorgeous and mature.

Jack and Jones Premium 2012 line is designed for 30-45-years-old men, though younger male individuals can also doubtlessly look gorgeous in the clothes. The line is likely to make any man fall in love with it at first sight or make them wear the clothes by no means. The main trend of the collecton are jeans and jackets, also knitted sweaters, shirts, T-shirts, shorts and other accessories.

The lookbook of the new collection is shot against the dark walls, but, despite this, one wants to be carefully considered in the search for stylish image.

The company Jack and Jones was founded in 1989 and at present is one of the leading producers of men’s clothes. The brand is owned by a Danish company, called Bestseller, that has more than 15000 co-workers: designers, fashion designers, vendors. The target group are 18-40-years-old men who do care about their every-day look.

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