TAG Heuer Ambassadors

24 Sep 2012

Luxury brand has a long list of sport & Hollywood ambassadors including DiCaprio, Diaz, Sharapova.

Techniques d’Avant Garde, or TAG purchased the iconic Heuer watch brand in 1985, creating TAG Heuer watches. TAG Heuer has since created a plethora of fine timepieces, leveraging the heritage of Heuer’s classic designs such as the Carrera, Monaco and Monza.

The TAG Heuer brand can also be found on other luxury products, such as eyewear, mobile phones and clothing – but it is still best known for its beautiful wristwatches. In 1999 TAG Group sold TAG Heuer to French luxury goods conglomerate Louis Vuitton, but that did little to diminish the strength of the TAG Heuer brand.

TAG Heuer is famous for recruiting a myriad of famous ambassadors to promote its watches, including Leonardo DiCaprio, Cameron Diaz, Maria Sharapova, Chen Doaming,  Lewis Hamilton and Steve McQueen – each bringing their own style to the brand. McQueen famously wore a Heuer Monaco in the legendary racing film, Le Mans.

Ambassadeur Tag Heuer

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